Marketing Condoms to Teens is Ethical and Necessary :: Teen Sex

Is it ethical to market condoms to teenagers? Advertising catches the attention of everyone both preteen and old but seeking to feast on the most open the young. With the young seeking adventure and wanting to learn and become experienced, they ar captured by everything they see and hear, whether the information is ethical or unethical. Over the years, ro phthisis has become an important part of the media through advertising and sales in a world where sex is important. According to the American Academy of pedology (AAP), American children pass on view an estimated 360,000 advertisements that have sexual innuendos on tv before graduating from high school. A line of condoms marketed towards teens makes critics wonder if they ar conveyance a message that condoms and sex atomic number 18. Jimmie Hatz condoms hit the shelves in February of 2004. Jimmie Hat is an urban slang term for condom. According to the marketers of the condoms, Common Ground USA, they are near promoting safe sex.     The marketing campaign targets the hip hop culture. The focus is in the beginning on nonage communities where HIV and back up are spreading rapidly. "When you give ear at the numbers and the rate of infection continues to rise within the minority population, theyre having sex," said Harry Terrell, CEO of Common Ground USA. "We hypothesize temperance is the only way that youre going to be OK. But the fact of the enumerate is, we cant hide and think that theyre going to stop having sex." To grab the attention of their targeted audience, the condoms are named "Great Dane" and "Rottweiler" and come in shiny wrappers decked out with a vignette dog wearing a thick gold chain. They also feature film three flavors grape, strawberry and banana. Many popular rappers have recorded songs that use the phrase "jimmie hats" to refer to condoms. Quotes like "For Players Puttin in Real Work" and "cherish Y a Neck" are also printed on the wrapper. Packaging aside, the success of Jimmie Hatz will depend on reactions from the younger consumers that the condom is targeting.Terrell became interested in AIDS activism in 1996 after learning that a baseball player on a high school team he coached had been infected. Terrell has said that the condoms are a "full- blown effort on our part to save our community."Critics of the condoms say that Common Grounds marketing tactics are direct teens the wrong message.