A Cloth Retail Business and Benefits of Ecommerce Case Study - 1

A Cloth Retail communication channel and Benefits of Ecommerce - Case Study ExampleAs the workload increased so E-Kin had to increase the scrap of great deal working in the sozzled. Maria Winner was employed to handle the customer service and distribution of the products. With fourth dimension the business took a turn up and grew to make the company to hire a CIO in the grad of Cam Crawford, a CFO in the form of Won Dour Trump and a Purchasing conductor in the form of Eric Zachary.With the increase in sales of the business and expansion into new products, E-Kin had to increase its reach. The expansion had to be from not just the people who could reach up to their retail outlets or call upon their number and order products but to people who lived miles a behavior and flush in other countries. As the pressure from competing for retail firms had started increasing, a step forward into the market had to be made in order to explode their firm and to attract and maintain new cost umes for their products. With the advancement in technology and pressure from other competing firms, the only way possible for E-Kin to achieve this goal was to expand their business services into E-commerce. But before that, they had to think up of the positive and negative aspects of doing so because they now are already a well-reputed company who not only has to expand but also has to maintain its brand image.The suggestion by the Sales and Marketing managing director of E-Kin that is Ken E. Sellit of taking the business into E-commerce has its own benefits and drawbacks. The potential benefits of using e-commerce to E-Kin can be that E-Kin can expand their potential buyers also known as their product market from their city to the national level and even to the international level with the minimal amount of investment. With e-commerce E-Kin can easily approach more customers without having to open their outlets in new cities, and without employing new and more workers. E-commerc e can also help E-Kin to digitalize their companys culture hence reducing the costs of the paper-based information storage system. It is also a common perception that online figurehead enhances the brand image of a retailer.