An Analysis of the Kenyan Mobile Phone Market Essay

The stage is thus set for fierce rivalry among diligent service providers in Kenya with possible positive benefits for the millions of mobile subscribers in the country. . 2 Technology According to Laudon(2006292), mobile mobilises en qualified millions of people to devolve and admission fee the internet . where conventional tele mobilise and internet operate atomic number 18 costly or unavailable. It is not surprising then that in a country such as Kenya with poor or little foot in the form of fixed telephone subscriber lines, developed transport systems and reckoner facilities that a large percentage of the population has resorted to using mobile phones to communicate , do business and enhance their lives. According to Menguy, T (2007), in 1990, exactly 48. % of long distance calls and 53. 7% of interior(prenominal) calls were being completed successfully using a fixed line. State owned fixed line agent Telkom Kenya has been regarded as a low performer with no competi tion. Laudon (2006292) highlights that the global standard for cellular service is GSM (Global System for Mobile Communications) which is as well as currently being used by the Safaricom and Celtel networks. Using the GSM band users are able to retain the same number while being able to roam across national borders to nearby countries such as Uganda and Tanzania (BBC news as reported by Karobia, C,).Although the benefits and features of smart phones are widely k at present and used by the western world developing companies such as Kenya as still getting used to the idea of having a phone that does closely everything for them. Safaricom is only when introducing 3G and video calling including other value adding services to Kenyans next year (Arunga, J and Kahora, B (200712)) which undoubtedly will only enhance the lives of Kenyans. 1. 3 opposed Trade PolicyDuring the 1980s until 1990s, Kenyas poor relations with donors resulted in heavy domestic borrowing and high interest rate s which resulted in poor economic produce. According to Wagacha, M, (200812) duty policies in Kenya underwent reformation in 1990 which resulted in greater traffic nudity (such as the CCKs decision to issue much mobile phone authorizes to companies). The Trade Openness Index is an indication of the ability of country to plow and is calculated by adding imports and exports of company and representing it as a fraction of GDP.Wagacha, M (200812) highlights that the change openness index for Kenya was an average of 46. 4% during 1997 to 2003 . The higher the trade openness the more open the country is to trade and the higher the growth. A country such as Uganda had an openness index of 26. 7 which indicates that Kenya has come apart trade policies and a better chance of growth as compared to Uganda. In addition to this Apoteker, T and Crozet, E (20037) argue that better trade openness results in Innovation and efficient production in a little number of goods and allows Kenya. to compete internationally. Greater variety of goods available to consumers thus change magnitude the consumer Surplus and satisfying the consumers demand of difference. The Adoption of sound policies to fasten sure the country is attractive to investors. Capital flows can enhance domestic investment rates. From capital-rich to capital-poor countries, they can improve the rate of capital accumulation in the latter. According to Arunga, J and Kahora, B (20077) prior to 1998 all telecommunications in Kenya was owned and controlled by the state owned company Kenya Posts and Telecommunications (KP&C).Wagacha, M (200816) highlights that more than 200 transnational corporations are operating in Kenya successfully, in some industries not limited just to the mobile phone sector. However trade reforms and governmental corruption have always influenced investment from foreign companies. Foreign Direct Investment (FDI) may be regarded as the commitment by developed countries to facilitate the access of new technologies, markets, products, process and skills and most significantly funds to the developing or emerging country to improve and modify the economic development of the developing country such as Kenya.In1999 the Kenyan government approved the new act proposed by the Communication management of Kenya(CCK) which made KP&C redundant with the intention of opening up the exertion to invite competition from foreign and topical anesthetic service providers. The New confederacy for Africas Development (NEPAD) as cited by Van Vuuren, H (20021) also describes private capital flows to Africa, as an essential component of a sustainable long-term approach to filling the resource gap. However bribery and corruption in the Kenyan government and the governments preventative in the mobile phone industry is well known.In 2005 Econet piano tuner paid US$ 15 m for phone network licence which according to Arunga, J and Kahora, B (20077) was illegitimately cancelled by the Kenyan Minister of Information and Communications. The same minister was also accused of illegally cancelling a tendering process for a second fixed line operator and is alleged to have a vested interest in monopolised Telkom Kenya. The Competition instruction of Kenya (CCk) which was formed in the first place to invite foreign and local investment in the mobile industry has since been dissolved due to governmental interference in a highly political industry.Today nearly 100s of companies are still waiting for their licences to be issued which now rests with government which is trying to regulate the industry with a political docket which is counter productive to stimulating sustainable long term growth to reduce poverty (Wagacha, 2008). 1. 4 Economy Table 1 under shows some key statistics on Kenya. According to the information presented in the accede it can be seen that Kenya has an average population of 34. 7million people and 52% of the Kenyan population is below the poverty line. Table 1 Key Statistics for Kenya